22% of our bottle is perfume oil. Perfume oil is expensive and most companies use less and then use chemistry tricks (the 300 chemicals) to make the fragrance still smell strong and last for hours. Perfume oil is what actually creates the smell. Most perfume oil is synthetic, some is natural. The oils we use naturally vary from bottle to bottle depending on what fragrance is requested.
We can financially afford this higher volume of perfume oil because we don’t hire Paris Hilton to pitch our product, and because we don’t have to make billions of dollars to keep our shareholders happy.